New Report Available
John is now able to provide clients with a valuable new information tool:
The Retail Market Potential report offers a comprehensive look at the number of adults or households expected to consume products or services in a variety of retail categories. A market potential index (MPI) measures the relative likelihood of the adults or household in a specified area to exhibit certain consumer behavior compared to the U.S. average. Retail categories include, but are not limited to, food, health, computers, beverages, travel, apparel and entertainment.